Design and Enginnering
Product design and engineering
Product design is one of the practices that the human mind uses to solve users' problems or address specific needs in a given market. The role of product designers is to combine art, science and technology with the aim of creating products that people can use. Today, the advent of digital tools today has enabled designers to communicate, visualize, analyze, and manufacture products in extraordinary ways that were previously thought to be more like a dream than a reality. At present, it can be said that software development has caused a dramatic change in the methods of designing and engineering new products. Product design and engineering is one of the key factors that has dramatically enhanced human life. Stay tuned to APQ for more.
What is product design?
Product design as a word is a set of specifications of a product. Design is a set of strategic and tactical activities that move seamlessly with new ideas. Product designers conceptualize and evaluate ideas and turn them into a new tangible product or artifact.
Two definitions can be considered for the concept of product design and engineering:
- The first definition that can introduce product design directly from the perspective of a product.
- The second definition that can provide the product design processes in association with necessary development and construction.
Who is a design engineer?
Based on modern methods and processes, designers are people who have different ideas at each stage of the product design and development process and typically use computer-aided design or industrial design (CAID) softwares to draw ideas, make changes and develop models. In other words, it can be said that their main task is to tell others exactly how to make the proposed product. They can also use computer-aided design (CAD) to create, test, and improve designs and manufacturing processes for the product.
What skills do Product designers need?
1. Creativity: Although designers use science and technology to develop their ideas, they must rely on their creativity, ingenuity and patience to find solutions to be able to optimize product specifications and be able to solve possible problems.
2. Technical skills: Technically, a product designer in today's world, in addition to having the necessary knowledge and understanding of the proposed product, must also know the design software related to the subject and be proficient in using them.
Are product development and product design the same?
Product development is a pervasive process, while Product design is only a limited aspect of that process. To develop an effective product, product owners need a team of people who can comprehensively consider marketing and other factors influencing the success of a product and provide achievable solutions to potential challenges. In addition to these people, there is also a need for specialists who understand the relevant practical considerations and create the ability to economically produce the product in accordance with customer requirements. In other words, the mentioned specialists have a duty to transfer the models and drawings from a virtual world to a real world.
Complete steps of APQ company to do design according to people's tastes
1. Discovery and definition
We study the needs, wants, behaviors, market contexts, and ultimately, through mutual cooperation, we and the customer create insights to understand new opportunities.
2. Design investigations
In general, the main activities at this stage can be classified as follows:
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Research on the table
Desktop research is the collection and analysis of existing and known technologies for work, and information and field research is investigation to find out what works and what does not.
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Create concepts
After gathering all the necessary data and information, the APQ generates conceptual ideas and designs, enabling the client and the designers to have a better common language.
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User's travel map
User roadmap is a versatile and effective technique that can help APQ improve your product, marketing and business decisions.
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Usability test
The objectives of usability testing vary from case by case, but usually include the following:
- Identify problems in product or service design
- Discover opportunities for improvement
- Learn about the behavior and preferences of the target users
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Design thinking
Design thinking is a powerful problem-solving process that begins with understanding the customer's unmet needs. From this perspective, a process for innovation emerges that includes concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to the business, the success rate for innovation is significantly improved.
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Main APQ capabilities
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IP Outlook
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IP Landscaping Defines the intellectual property (IP) position of a particular business or area of technology in a given country. A good understanding of a business's competitive position, or a specific area of technology, is an important part of developing business strategies.
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Competitive criteria
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This is the process that APQ uses to compare your company to a number of competitors using a set of metrics. It is used to measure the performance of a company and compare it with others over time.
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Opportunity mapping
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Opportunity mapping is a research tool used to understand the dynamics of "opportunity" in urban areas. The purpose of opportunity mapping is to show the location of opportunity-rich communities (and to assess who has access to those communities) and to understand what needs to be remedied in opportunity-poor communities. Opportunity mapping is based on a rich history of using neighborhood information and mapping to understand the challenges affecting our neighborhoods.
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Design
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- Appearance design
- Mind mapping
- Designs and templates
- Intuitive design
- Prototyping and usability
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Virtual models
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- CAD levels
- Conceptual renderings
- Class A levels